Archive for the ‘VIP’ Category

VIA Rail Canada

Wednesday, March 11, 2009, 2:36 PM

Intranet

VIA's new Intranet

VIA's new Intranet

Frederick introduced and implemented the corporation’s first company-wide intranet.

VIA's graphic standards

VIA's graphic standards

Brand and graphic standards

Frederick brought VIA’s graphic standards into the 21st century, completely overhauling internal and external communications with the injection of new creativity, photography and graphic style across employee magazines, intranet, and external communications and collateral.

VIA's Graphic Standards

VIA's Graphic Standards

He played a key role in the development and efficient implementation of the company’s new brand positioning.

He was extremely effective in supporting a stronger corporate reputation that attracted more customers and improved employee relations.

VIA's refreshed communications tools

VIA's refreshed communications tools



Ski Rebel Magazine

Sunday, March 1, 2009, 2:33 PM
Ski Rebel Magazine

Ski Rebel Magazine

A site Frederick started simply from a personal love of the outdoors, skirebel.com grew  by 2,500 % in just 18 months, and continues to grow at a compounded monthly rate of 15%. A good idea powered by initiative and technological prowess.

www.skirebel.com



Fondation Hydro-Québec pour l’environnement (FHQE)

Friday, February 20, 2009, 2:38 PM

FHQE

FHQE

The mandate was to raise awareness of the Foundation and drive traffic to their web site. Using a mix of conventional and unconventional tools, Frederick first produced and directed a one-minute vignette for each of 5 of the Foundation’s projects, along with a five-minute video on the Foundation itself. These aired at the Montreal Biôdome and as interstitials on various TV networks. A second component was the development of a  social media web platform to share best practices and engage the community in the Foundation’s initiatives. To view more videos relating to this subject please visit my Vimeo Channel by clicking here.



Refuel Studio

Friday, February 20, 2009, 2:34 PM
Refuel Studio

Refuel Studio

Designed and launched from scratch, Refuel Stock is a state-of-the-art resource for the distribution and sales of video images and production facilities.