Frederick Wallace

According to the Wall Street Journal, more than 1.7 million Americans earn a living from blogging

admin — Fri, 24 Apr 2009 09:29:11 +0000

Here’s something that we may or not find revealing but many more people are now making their living from blogging. Here’s a story from the Wall Street Journal: In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers or firefighters.

50 Social News Websites: A List of General and Niche Social Media Communities

admin — Fri, 20 Mar 2009 12:04:15 +0000

Here’s an interesting story that I found recently.

I recently wrote a beginners guide to social news websites and this article follows up on that by offering a list of the social news websites you can use to get information and web traffic.

There are a great deal of social news sites on the internet, sometimes too many. Most of them are dormant and are no longer active, largely because they were poorly marketed and hence, never had an active community of users in the first place.

For instance, this webpage has a list of over 380 social news sites. Most of them are a waste of your time: they are riddled with spam or are so ill-promoted that they’ll never attract a critical mass of viewers or social news participants.

The difference between PR and publicity

admin — Thu, 19 Mar 2009 04:15:10 +0000

Most PR firms do publicity, not PR.

Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.

But it’s not PR. To read more about Seth Godin’s interesting comparison between the two fields, click here.

Reality TV: Berlusconi vs Murdoch

admin — Wed, 18 Mar 2009 11:53:08 +0000

As the battle rages between Australian magnate Rupert Murdoch and Italian President Silvio Berlusconi, Dennis Redmont gives his opinion in the article ‘Berlusconi vs Murdoch; Italy’s real reality TV’, by Jeff Israely, published in Time. Click here to read the entire story.

United States: Job Losses mount, but media sector hardly worst off

admin — Tue, 17 Mar 2009 11:43:09 +0000

According to Reuters, layoffs in the United States media are heavy, but don’t come close to the carnage in some other sectors. In the first two months of this year, 7,453 jobs were lost at media companies. Even combining that figure with the 2,183 jobs that were cut from entertainment/leisure, a sector that includes cinemas. But in the worst-hit industry is retail where some 72,727 jobs have been lost so far in January and February.
The data is based on announced job cuts a report released by consultants Challenger, Gray & Christmas which says that In all of 2008, the media sector suffered 28,083 layoffs.

The Craft: how Da Vinci and Beckham can join forces on a magazine cover

admin — Sat, 14 Mar 2009 11:39:02 +0000

By Mario Garcia
It’s all about proportion and balance
Yesterday,I found myself forgetting momentarily the state of the economy and its effects on newspapers, and, instead, working with an art director here in Paris on a specific assignment: a magazine cover concept.
We have tried some sixty versions of this cover, with different logo combinations, with more navigation, with less navigation, one photo, two photos. The editors pop in from time to time, and chime in with their views and their questions:

VIA Rail Canada

admin — Wed, 11 Mar 2009 19:36:01 +0000

Intranet

VIA's new Intranet

Frederick introduced and implemented the corporation’s first company-wide intranet.

VIA's graphic standards

Brand and graphic standards

Frederick brought VIA’s graphic standards into the 21^st century, completely overhauling internal and external communications with the injection of new creativity, photography and graphic style across employee magazines, intranet, and external communications and collateral.

VIA's Graphic Standards

He played a key role in the development and efficient implementation of the company’s new brand positioning.

He was extremely effective in supporting a stronger corporate reputation that attracted more customers and improved employee relations.

VIA's refreshed communications tools

Demo Reel - Frederick Wallace

admin — Wed, 11 Mar 2009 16:47:12 +0000

DEMO

My latest Demo Reel. To see what I can do for you, please make sure you click here and see my private Vimeo collection.

Ski Rebel Magazine

admin — Sun, 01 Mar 2009 19:33:32 +0000

Ski Rebel Magazine

A site Frederick started simply from a personal love of the outdoors, skirebel.com grew by 2,500 % in just 18 months, and continues to grow at a compounded monthly rate of 15%. A good idea powered by initiative and technological prowess.

www.skirebel.com

Fondation Hydro-Québec pour l’environnement (FHQE)

admin — Fri, 20 Feb 2009 19:38:18 +0000

FHQE

The mandate was to raise awareness of the Foundation and drive traffic to their web site. Using a mix of conventional and unconventional tools, Frederick first produced and directed a one-minute vignette for each of 5 of the Foundation’s projects, along with a five-minute video on the Foundation itself. These aired at the Montreal Biôdome and as interstitials on various TV networks. A second component was the development of a social media web platform to share best practices and engage the community in the Foundation’s initiatives. To view more videos relating to this subject please visit my Vimeo Channel by clicking here.