Marketing / Brand Strategist

Frederick has a superior understanding and instinct for branding—be it a product, a person, a company, or a government body. His branding and marketing strategies are innovative, often ingenious, a result of constantly rethinking the obvious or traditional. Thanks to his broad experience and background, he is able to cross-pollinate with ease, creating highly effective multipoint communications plans and marketing strategies.



Ski Rebel Magazine

Sunday, March 1, 2009, 2:33 PM
Ski Rebel Magazine

Ski Rebel Magazine

A site Frederick started simply from a personal love of the outdoors, skirebel.com grew  by 2,500 % in just 18 months, and continues to grow at a compounded monthly rate of 15%. A good idea powered by initiative and technological prowess.

www.skirebel.com



Canadian Tourism Commission

Thursday, August 11, 2005, 12:00 AM
Canadian Tourism Commission

Canadian Tourism Commission

A state-of-the-art web platform redefining the term newswire, distributing travel content to media internationally—content that was used by over 100 media outlets globally, providing more than $35 million in media exposure.



TFO – TVOntario

Thursday, June 21, 2001, 12:00 AM
TFO - TVOntario

TFO - TVOntario

A new website, print and collateral that rebranded the network, expanding its reach – an initiative that won a Promax/BDA award.

TFO - TVOntario Launch Collateral

TFO - TVOntario Launch Collateral

TFO - TVOntario Network Rebranding

TFO - TVOntario Network Rebranding



Tempra Homes

Sunday, December 1, 1991, 12:00 AM
Tempra Homes

Tempra Homes

Integrated TV/radio campaign to sell 146 homes in 8 weeks. The objective was reached in 4.