Frederick has a superior understanding and instinct for branding—be it a product, a person, a company, or a government body. His branding and marketing strategies are innovative, often ingenious, a result of constantly rethinking the obvious or traditional. Thanks to his broad experience and background, he is able to cross-pollinate with ease, creating highly effective multipoint communications plans and marketing strategies.
Ski Rebel Magazine
A site Frederick started simply from a personal love of the outdoors, skirebel.com grew by 2,500 % in just 18 months, and continues to grow at a compounded monthly rate of 15%. A good idea powered by initiative and technological prowess.
Canadian Tourism Commission
A state-of-the-art web platform redefining the term newswire, distributing travel content to media internationally—content that was used by over 100 media outlets globally, providing more than $35 million in media exposure.
TFO - TVOntario
A new website, print and collateral that rebranded the network, expanding its reach - an initiative that won a Promax/BDA award.
TFO - TVOntario Launch Collateral
TFO - TVOntario Network Rebranding
Tempra Homes
Integrated TV/radio campaign to sell 146 homes in 8 weeks. The objective was reached in 4.